Hokie ClubMen's Basketball Promotions
Get ready for Hokie Hoops! We’re excited to welcome you to Cassell Coliseum for the 2026-27 Virginia Tech men’s basketball season! Learn more below about our 2026-27 Virginia Tech Gameday Experience at Cassell: promotions, giveaways, and more planned throughout the season to make your visit even more memorable. All promotions are subject to change, and giveaways are available while supplies last. For more information to help plan your visit, check out the Cassell Coliseum Fan Guide. All times listed are Eastern Time (ET). Email us at vtmarketingpromotions@gmail.com. We can't wait to see you in Cassell and cheer on the Hokies together! Let's Go Hokies!
SEASON-LONG PROMOTIONS & OPPORTUNITIES
Group Tickets. Group tickets start at just $10! Pricing is $10 for non-conference games (excluding Ole Miss), $15 for select ACC games against Louisville, Boston College, SMU, Clemson, NC State and Syracuse, and $20 for Ole Miss, Miami and UVA. If you are interested in bringing your group to Cassell please email, groupsales@hokies.vt.edu.
Fan4Packs. Fan-4-Packs are available for purchase at a discounted rate. Fan-4-Packs are available for select games:
4 Tickets for $48
- Tues, Nov. 3 vs. Coppin State
- Fri, Nov. 27 vs. Old Dominion
- Sun, Dec. 13 vs. Radford
4 Tickets for $60
- Tues, Dec. 1 vs. Ole Miss
- Sat, Jan. 9 vs. Boston College
- Sat, Jan. 16 vs. SMU
4 Tickets for $80
- Tues, Feb. 2 vs. Clemson
- Wed, Feb. 17 vs. NC State
Purchase a Fan4Pack.
2026-27 SINGLE-GAME PROMOS
Tuesday, Nov. 3 vs. Coppin State at 7:00 p.m.
BUCKETS ARE BACK NIGHT. Hokies vs. Eagles — back at Cassell Coliseum. Bring the hype. Feel the thrill. Get excited for a new era in Cassell. You don’t want to miss it!
STUDENT GIVEAWAY: POPCORN BUCKET & FREE POPCORN. Popcorn buckets will be available for early arriving students while supplies last at the Cassell Guard table behind Section 103. Students with this bucket will be able to refill their popcorn for free during the game at the following stands: VT Sips (east concourse), VT Sips (west concourse, formerly Slice Spot), and Fast Break Dogs.
FAN GIVEAWAY: POPCORN BUCKET & FREE POPCORN. Popcorn buckets will be available for early-arriving fans while supplies last at the Promotions Booth behind Section 101. Fans with this bucket will be able to refill their popcorn for free during the game at the following stands: VT Sips (east concourse), VT Sips (west concourse, formerly Slice Spot), and Fast Break Dogs.
HALFTIME. Start jumping with a fun performance by VT Club Jump Rope!
Thursday, Nov. 5 vs. Mercer at 7:00 p.m.
DANCING WITH THE HOKIES NIGHT. It's time to get those dancing shoes on as the Hokies enter the ballroom with a fun-filled celebrity dancing inspired game.
Friday, Nov. 13 vs. Mount St. Mary's at 7:00 p.m.
SALUTE TO SERVICE. Part of Virginia Tech Athletics’ longstanding commitment to recognizing military commitment and service, this game will spotlight veterans, the Corps of Cadets, and those making an impact in the military community through meaningful gameday experiences.
HONORING OUR ON-CAMPUS VETERANS. In partnership with the Virginia Tech Office of Veteran Services, veterans on the Virginia Tech campus are gearing up for an epic night at the basketball game.
VETERANS DAY. Join us in honoring our military veterans at Cassell Coliseum with special experiences and opportunities around gameday.
FAN GIVEAWAY. Early arriving fans will receive a PenFed camo rally towel while supplies last.
HALFTIME. Enjoy the exciting halftime games with our Virginia Tech Corps of Cadets!
Monday, Nov. 16 vs. Richmond at 7:00 p.m.
90s MUSIC NIGHT. Throw it back to the decade of iconic music. Cassell turns up the volume with 90s hits and themed entertainment celebrating everything we loved about the decade.
HALFTIME. Cheer on the Virginia Tech student-athletes who earned their letterman jackets with a special ceremony.
Friday, Nov. 27 vs. Old Dominion at 5:00 p.m.
HOKIE FAMILY FEST. Bring the whole Hokie family to Cassell for a night built around family, fun and Virginia Tech basketball. From pregame activities to in-game entertainment, there’s something for every generation of Hokie.
MONTGOMERY COUNTY CHRISTMAS STORE TOY DRIVE. In partnership with the Montgomery County Christmas Store, help us bring joy and hope to families in Montgomery County through our toy drive! You can make a difference by donating new, unwrapped toys at the game. Donation bins will be located on the concourse.
NEXTGEN HOKIES NIGHT*. NextGen Hokies Maroon Members may claim a complimentary ticket to this game while supplies last.
HALFTIME. Enjoy the exciting dance performance of the local Little Leapers dance company!
Tuesday, Dec. 1 vs. Ole Miss at 9:00 p.m.
THE TRIBE HAS SPOKEN: CASSELL GUARD NIGHT. The Cassell Guard takes over! Inspired by our very own Survivor contestant and Big Brother Winner, Rick Devens, the ultimate test of teamwork, strategy and loyalty, this night puts our student section front and center as the Cassell Guard Tribe brings the noise and helps defend the Cassell.
STUDENT GIVEAWAY: CASSELL GUARD T-SHIRTS AND BUFFS. Early arriving students may pick up this year's exclusive Cassell Guard shirt and a Virginia Tech buff while supplies last!
HALFTIME. How low can you go?! The Limbo Queen brings the ultimate test of flexibility, and balance to Cassell!
Thursday, Dec. 10 vs. Maryland Eastern Shore at 7:00 p.m.
HOLIDAY IN THE SUN. Trade the winter chill for a little sunshine at Cassell. This tropical-inspired game night brings summer vibes and a much-needed dose of warm-weather energy to Blacksburg.
Sunday, Dec. 13 vs. Radford at 1:00 p.m.
KIDS' DAY. Cassell is all about the kids! A gameday experience packed with kid-friendly activities, interactive entertainment, and plenty of opportunities for our youngest Hokie fans to get in on the action.
NEXTGEN HOKIES DAY*. NextGen Hokies Maroon Members may claim a complimentary ticket to this game while supplies last.
FACULTY & STAFF APPRECIATION DAY. Virginia Tech faculty & staff can claim up to two (2) complimentary tickets per Virginia Tech faculty/staff ID at the Cassell Coliseum ticket booth on gameday. Individuals can present up to four (4) eligible IDs per game (while supplies last). Tickets must be claimed on the day of the game, starting 90 minutes prior to tip-off.
HALFTIME. Come watch the exciting dancing of the KMG Ensemble from Carroll and Surry County. Get ready for an electrifying performance that will keep you energized and entertained all halftime long!
Monday, Dec. 21 vs. VMI at 6:00 p.m.
HOKIE HOLIDAY PARTY. Celebrate the holiday season, Hokie style! Fans can enjoy festive entertainment, holiday activities and plenty of opportunities to make memories with the Hokies at Cassell.
COOKIE DECORATING. Participate in pre-game sugar cookie decorating on the concourse while supplies last.
FACULTY & STAFF APPRECIATION NIGHT. Virginia Tech faculty & staff can claim up to two (2) complimentary tickets per Virginia Tech faculty/staff ID at the Cassell Coliseum ticket booth on gameday. Individuals can present up to four (4) eligible IDs per game (while supplies last). Tickets must be claimed on the day of the game, starting 90 minutes prior to tip-off
Wednesday, Dec. 30 vs. Louisville at 8:00 p.m.
SEASON TICKET HOLDER TAKEOVER. Tonight, we’re celebrating the fans who make Cassell their home all season long with special experiences and giveaways built just for them.
MAGNET GIVEAWAY. Early arriving season ticket holders will receive a HokieBird Cassell Coliseum themed magnet (1 per season ticket account) at the Promotions Booth by Section 101 while supplies last.
PHOTOBOOTH STATION: Season ticket holders can choose from a selection of exclusive background designs at the photo booth located on the concourse, creating a fun and personalized gameday photo.
HALFTIME. Get excited for a guitar performance from Virginia Tech alumni, Kevin Olson!
Saturday, Jan. 9 vs. Boston College at 8:00 p.m.
YOUTH SPORTS NIGHT. Calling all young all-stars! Join us for an action-packed Youth Sports Night filled with fun games and high-energy activations. If you are interested in bringing your youth team to Cassell please email, groupsales@hokies.vt.edu.
NEXTGEN HOKIES NIGHT*. NextGen Hokies Maroon Members may claim a complimentary ticket to this game while supplies last.
HALFTIME. Cheer on our Virginia Tech Cheer Team as they perform their Nationals routine! Spirit Nationals takes place in Orlando, Florida from January 15-17, 2027. To follow along with the VT Spirit Squads' journey to Nationals, follow them on social media: X (@HokiesSpirit), Instagram (@HokiesCheer, @HokiesHighTechs).
Saturday, Jan. 16 vs. SMU at 12:00 p.m.
SHOES 4 HOPE. Virginia Tech Athletics collaborates with Carilion Clinic to raise awareness and funds for pediatric cancer through the "Shoes 4 Hope" program leading into Suits & Sneakers Week as part of the 2027 Coaches vs. Cancer initiative. Keep an eye out for custom-designed footwear donned by the Virginia Tech coaching staff, designed by pediatric patients at Carilion Children's.
FACULTY & STAFF APPRECIATION DAY. Virginia Tech faculty & staff can claim up to two (2) complimentary tickets per Virginia Tech faculty/staff ID at the Cassell Coliseum ticket booth on gameday. Individuals can present up to four (4) eligible IDs per game (while supplies last). Tickets must be claimed on the day of the game, starting 90 minutes prior to tip-off.
HALFTIME. Don’t miss the action at halftime from a group that's been in Blacksburg for over 25 years! Dance.tech is taking over the court with an exciting, high-energy performance you won’t want to miss!
Saturday, Jan. 23 vs. Miami at 6:00 p.m.
CASSELL WORLDWIDE NIGHT. The 305 is coming to Cassell—but tonight, the 540 runs the show! Get ready for a high-energy night packed with Pitbull-inspired hits and a party atmosphere as we turn Cassell into the hottest place in the world. Bring your best 540 energy and get ready to show our opponents from Miami how we do game day in Blacksburg!
WHITE OUT. Hokie fans are encourages to bring the energy and wear white to Cassell!
Tuesday, Feb. 2 vs. Clemson at 8:00 p.m.
CELEBRATING BLACK HISTORY. A night celebrating Black history, culture, achievement and impact. The game highlights the people and stories that have helped shape Virginia Tech, our community and the world of basketball.
CREWS-DAY, STUDENT GIVEAWAY: CREWNECKS. Early arriving students can pick up a VT crewneck by Section 103 while supplies last.
Wednesday, Feb. 17 vs. NC State at 7:00 p.m.
6TH MAN NIGHT. 6th Man Night is here, and Cassell Guard is being called to action! So pack the stands, bring the heat, and give our Hokies the home-court advantage they deserve. Be loud. Be proud. Be relentless.
STUDENT GIVEAWAY: JERSEY. Early arriving students will receive an orange basketball
jersey while supplies last!
HALFTIME. Get ready for a high-energy performance from the Spyros Bros—2x talent show champions from the Philippines and America’s Got Talent semifinalists! They’ve wowed NBA and NCAA crowds with a jaw-dropping blend of juggling, magic, dance, acrobatics, and more—now it’s your turn to be amazed!
Tuesday, Feb. 23 vs. Virginia at 7:00 p.m.
USS MAROON EFFECT. Pack Cassell and wear maroon! Purchase your official USS Maroon Effect t-shirt.
SMITHFIELD COMMONWEALTH CLASH. Cheer on the Hokies as they take on rival Virginia for points in the year-long Smithfield Commonwealth Clash.
SMITHFIELD BRICKS FOR BACON. Bricks for Bacon is back! When Virginia misses two consecutive free throws in the second half during the same trip to the charity stripe everyone in Cassell wins free Smithfield bacon. Coupons will be distributed at exits after the conclusion of the game if Bricks for Bacon is activate
HALFTIME. Get ready for the bad to the bone exillerating performance of the High Performance Canines, frisbee dogs!
Saturday, Feb. 27 vs. North Carolina at 7:00 p.m.
USS ORANGE EFFECT. All hands on deck for a sea of orange! Fans unite to create an overwhelming Orange Effect inside Cassell, turning the arena into a wall of orange and showing just how powerful Hokie Nation can be when everyone gets involved. Purchase your official USS Orange Effect t-shirt.
SENIOR NIGHT. Arrive early to celebrate our graduating men's basketball managers and student-athletes!
HALFTIME. Think you know how to balance? Think again. Alta takes chair stacking to unbelievable heights with a jaw-dropping performance that has to be seen to be believed.
Wednesday, Mar. 3 vs. Syracuse at 9:00 p.m.
2000s MUSIC NIGHT. It’s giving flip phones, burned CDs, and the biggest hits of the 2000s. Fans can relive the music nostalgia of the decade while bringing the energy to Cassell Coliseum.
GAMEDAY INFORMATION
Admission Policy. All fans entering Cassell Coliseum regardless of age must have a valid ticket. Children under three (3) will be admitted for free.
Pledge Per Three. Fans can support Virginia Tech Athletics as the Hokies compete athletically and academically with Pledge Per! Support the men's basketball team by making a Pledge Per Three during the 2026-27 season. Campaigns are launched in October 2026.
Maroon & Orange Memories. Take your gameday to the next level with Maroon & Orange Memories! Unlock exclusive experiences, check out the full list. New experiences will be released monthly throughout the winter season!
NextGen Hokies Games*. For the designated NextGen Hokies games on Friday, Nov. 27, Saturday, Dec. 13, Saturday, Jan. 9, Maroon Level members may claim complimentary tickets (one per member), and guests may purchase additional tickets. This claim process will be sent out via email in November. Tickets are available on a first-come, first-served basis, and members must be accompanied by an adult. Purchase a NextGen Hokies Membership today!
2027-28 Season Tickets. Lock in your Hokie fandom for next season! Renew your tickets today to take advantage of extra priority point incentives before the March 1 deadline.
Sensory-Friendly Options. This season, sensory headphones are available for rent, and free earplugs are offered to fans who want them - both while supplies are available. Sensory headphones and ear plugs are complimentary, though we ask that headphones are returned by the end of the game. Both items will be available at the Promotions Booth located on the concourse by Section 101.
In-Venue Host Bailey Angle. For select games, fans may enjoy live contests and interactive promotions with In-Venue Host Bailey Angle.
Spirit of Cassell. The excitement of Hokie basketball goes beyond the court! Fans can experience the spirit and traditions of Virginia Tech with performances from the Hokies Pep Band, Virginia Tech HighTechs, and Virginia Tech Cheer, along with appearances from the beloved HokieBird. From energizing performances to crowd-favorite traditions, these groups help create the electric atmosphere that makes game day at Cassell Coliseum special.
Parking. On-campus parking is metered 7:00 a.m. - 10:00 p.m., Monday-Friday. Visitors must pay for parking within these hours via the ParkMobile app or the Parking Services office (online, or in-person 7:00 a.m. - 5:00 p.m. at 505 Beamer Way). Lots 1, 4 & 19 requires a parking pass for all regular season home games and does not require day-of purchased parking. Visitors will not need to use ParkMobile for Lots 1, 4 & 19. Other public lots will require you to pay for parking via ParkMobile. If you have any questions or concerns, please email parking@vt.edu or call 540-231-3200.
Gamedays. All regular season men's basketball home games are played at Cassell Coliseum (675 Washington St.). Virginia Tech's clear bag policy is in place for all home games. Please visit the Cassell Coliseum A-Z Guide for complete details. No outside food or beverage is permitted at Cassell Coliseum. In addition, fans will proceed through walk-through metal detectors for venue entry. Fans do not need to remove items such as belts, cell phones, coins, jackets, jewelry, watches, wallets, shoes, or other small objects. Doors open 90 minutes prior to tip-off.
Ticket Office. The ticket office is located on the Washington St. side of Cassell Coliseum and opens 90 minutes prior to tip-off. Will call is located at this ticket office location.
Virginia Tech Men's Basketball Student Season Tickets. Virginia Tech students can purchase a men's basketball student season ticket for $155 from Sept. 22 until Oct. 14 or until sold out. Games not included in the student season ticket are: Nov. 27 vs ODU, Dec. 10 vs. Maryland Eastern Shore, Dec. 13 vs. Radford, Dec. 21 vs VMI, Dec. 30 vs. Louisville, Jan. 9 vs. Boston College, and Jan. 16 vs. SMU.
Student Lottery. Virginia Tech students can enter for a chance to win a complimentary ticket to Virginia Tech men's basketball games.
Fan Guide. For more information on concessions, seating, prohibited items, etc. please refer to the Cassell Coliseum Fan Guide for more gameday information
Sportsmanship Policy. The ACC and Virginia Tech promote good sportsmanship by student-athletes, coaches, and spectators. We request your cooperation by supporting the participants and officials in a positive manner. Profanity, racist, or sexist comments, or any other intimidating actions directed at officials, student-athletes, coaches, team representatives, or other spectators will not be tolerated and are grounds for removal from the site of competition. Also, consumption or possession of tobacco products is prohibited. Thank you for your help in making each home Virginia Tech Athletics event a positive experience for all participants and attendees.
Cassell Coliseum Seat Map
Stay Connected. Want to stay up-to-date on Virginia Tech men's basketball? Subscribe to our emails. In addition, social media accounts for the team include: X (@HokiesMBB), Facebook (/VirginiaTechMB), and Instagram (@HokiesMBB).