Fan experience elements unveiled for 2025-26 Virginia Tech basketball seasons

Special Concessions Offers 

• Youth Package: This season, fans can purchase a $10 deal for kids 10 years and younger, which includes: 12oz soda or water, a hot dog, and chips. This is available at Hokie Express stands only. 
• Player Ice Cream: All season long with the women's team, we’re celebrating home wins with the players’ favorite ice cream! After every victory in Cassell, fans can enjoy the same sweet treat the team chose at the next home game.
• Pumpkin Spice & Caramel Apples (Women’s Basketball vs. Coastal Carolina - Nov. 15): Warm up for gameday with fall favorites — grab a pumpkin spice cold brew and a sweet caramel apple while you cheer on the Hokies! Celebrate the season and the team with these limited-time treats available at Concession Stand 4 (closest to Section 111) in the southwest corner.
• Bring Your Own Cup (Women's Basketball vs. Duke - Dec. 7): Fans can bring their own clear vessel to use as a cup, which cannot exceed 15 oz and cannot contain metal. Fans can fill their “cup” for $5 at Concession Stand 4 (closest to Section 111) in the southwest corner of the arena.
• International Night Offers (Men’s Basketball vs. George Mason - Dec. 6): Fans can purchase a pretzel with beer cheese, spanakopita, or scones for $6.50. Additionally, cider or British Beer will be available for purchase. All offerings will be served out of Concession Stand 4 (closest to Section 111) in the southwest corner of the arena. 
• Holiday Hoops Hot Chocolate (Men’s Basketball vs. Elon - Dec. 20): Fans can purchase a drink from the hot chocolate bar for $6 per cup. This will be served out of Concession Stand 4 (closest to Section 111) in the southwest corner of the arena. 
• Chicken Tender Wednesday (Men’s Basketball vs. Stanford - Jan. 7): The first 100 fans will receive free chicken tenders at the Promotions Booth by Section 101. Fans not in the first 100 will be able to purchase this chicken tender deal at the Concession Stand 4 (closest to Section 111) in the southwest corner of the arena. 
• Dairy Club Strawberry Milkshakes (Men’s Basketball vs. Florida State - Feb. 14): Fans can purchase strawberry milkshakes at the Dairy Club stand on the south side of the arena. 
• Bring Your Own Popcorn Bucket Night (Men’s Basketball vs. Boston College - Mar. 3): Fans can bring their own clear vessel to use as a popcorn bucket, which cannot exceed one gallon in size. Early arriving fans can fill their buckets for free at the Promotions Booth behind Section 101 while supplies last. Once the free popcorn runs out, fans can fill their “bucket” for $6 at Concession Stand 4 (closest to Section 111) in the southwest corner of the arena. 

Beer & Seltzers 
Back this year, Cassell Coliseum will offer beer and seltzers for purchase on the concourses. Available options include: 

• Fightin' Hokies Hefeweizen 

• Bells Two Hearted IPA 

• Bud Light 

• Coors Light 

• Miller Lite 

• Michelob Ultra 

• White Claw Black Cherry 

• High Noon Pineapple 

• Modelo 

All fans will be required to show proper identification to purchase any alcohol in Cassell Coliseum. 

Basketball 2025-26 Menu:

Available at all home games:

Additional options at ACC games only:

*Menu, prices and availability subject to change. 

Featuring an enhanced HokieSports mobile app and My Account portal, managing your Tech Athletics tickets has never been easier. New this year, Virginia Tech Athletics has implemented NFC technology for basketball game tickets, allowing fans to tap their smartphone on the ticket pedestal by the gates and/or doors. Learn more about mobile ticketing and NFC technology here. 

Hokie Nation will once again be able to purchase exclusive experiences to enhance their gameday through Maroon & Orange Memories. 

Sign up to be alerted when Maroon & Orange Memories for the month become available. 

• October/November: On sale October 13, 2025 

• December: On sale November 17, 2025 

• January: On sale December 15, 2025 

• February: On sale January 19, 2026 

• March: On sale February 16, 2026 

Fans are invited to enjoy free giveaways and theme games throughout the season! See below for highlights and click here for the full promotional slate. 

• Monday, Nov. 3: No Place Like Home Opener 

• Sunday, Nov. 16: Military Appreciation 

• Sunday, Dec. 14: Hokies Family Day (Kids' Takeover Day is Back!) 

• Saturday, Jan. 10: Youth Sports Night 

• Tuesday, Jan. 27: 6th Man Night 

• Tuesday, March 3: Bring Your Own Popcorn Bucket Night 

In addition, fans are encouraged to participate in color-outs throughout the season, including two games in conjunction with the Undergraduate Student Senate. Shirts are currently on-sale. 

• Saturday, Jan. 31 vs. Duke: Maroon Effect (purchase your shirt, here) 

• Saturday, Feb. 21 vs Wake Forest: Orange Effect (purchase your shirt, here) 

Hokie Effect is a program through the Undergraduate Student Senate (USS) that designs and sells spirit shirts for football and basketball games at Virginia Tech. The Hokie Effect games encourage fans to wear a certain color in order to show school spirit and create a blanketed color effect throughout the stadium. The best way to do this is to wear the Hokie Effect t-shirt designed specifically for that game. 
 
The purchase of a single Hokie Effect shirt helps fund student-athlete initiatives, undergraduate student government, and for the 2025-26 academic years, the Student Emergency Fund. 

Fans are invited to enjoy free giveaways and theme games throughout the season! See below for highlights and click here for the full promotional slate. 

• Tuesday, Nov. 4: Welcome Back to Cassell
• Thursday, Dec. 4: Hokie Jam
• Sunday, Dec. 14: Hokies Family Day (Kids' Takeover Day is Back!)
• Sunday, Feb. 1: 50 Seasons Celebration & Smithfield Commonwealth Clash
• Sunday, Feb. 8: Play4Kay & National Girls and Women in Sports Day

*Schedule subject to change. 

In addition, fans are encouraged to participate in color-outs throughout the season, including two games in conjunction with the Undergraduate Student Senate. Shirts will be available soon. 

• Sunday, Dec. 7 vs. Duke: Maroon Effect (purchase your shirt, here) 

• Saturday, Feb. 22 vs Georgia Tech: Orange Effect (purchase your shirt, here) 

Hokie Effect is a program through the Undergraduate Student Senate (USS) that designs and sells spirit shirts for football and basketball games at Virginia Tech. The Hokie Effect games encourage fans to wear a certain color in order to show school spirit and create a blanketed color effect throughout the stadium. The best way to do this is to wear the Hokie Effect t-shirt designed specifically for that game.
 
The purchase of a single Hokie Effect shirt helps fund student-athlete initiatives, undergraduate student government, and for the 2025-26 academic years, the Student Emergency Fund. 

Tech basketball hosts a handful of exciting halftime acts during the 2025-26 season for fans' enjoyment. See below for the schedule* and mark your calendar for your favorite one! 

• Monday, Nov. 3 & Tuesday, Nov. 4: High Performance Canines
• Thursday, Dec. 4: Air Elite Dunkers
• Sunday, Dec. 7: Corgi Race
• Wednesday, Dec. 31: Red Panda
• Saturday, Jan. 17: Tyler’s Amazing Balancing Act
• Tuesday, Jan. 27: The Spyros Bros
• Saturday, Jan. 31: NEW: Speed Painter, Jessica Haas
• Saturday, Feb. 21: Invest529 Diaper Derby

*Schedule subject to change. 

Virginia Tech Athletics offers group tickets to any groups of 10 or more who would like to attend ticketed events in Blacksburg (while supplies last). Depending on group size and wishes, the athletic department can create memorable and unique experiences such as prize packs, and more. Group leaders have the opportunity to work with a dedicated account executive to assist with obtaining tickets, planning and gameday experiences. Group packages are selling fast so group leaders are encouraged to act quickly. Click here to learn more and be contacted about your group. 

This season, Cassell Coliseum is stepping up its game with exciting new enhancements! Brand-new videoboards have been installed to elevate your viewing experience. Get ready for the debut of cryo carts in the intro sequence, adding an extra burst of excitement. Plus, the electrifying Hokie Lights Show, proudly presented by Coca-Cola, is back to light up every ACC matchup! And don’t miss your favorite in-venue host, Bailey Angle, along with DJ Flex, returning to keep the energy high all season long.

On-campus parking is metered until 10 p.m., Monday-Friday. Visitors should pay for parking within these hours via the ParkMobile app or the Parking Services office online or in-person during business hours. In addition, Lots 1, 4, and 8 require a Virginia Tech Basketball parking pass. Fans using a Virginia Tech Basketball pass in these lots do not need to pay for parking via ParkMobile or parking services.

As part of Virginia Tech's commitment to ensuring the safety of and providing a secure environment for all attendees, walk-through metal detectors will be implemented at all Virginia Tech sporting events. For more information click here.

All fans are asked to comply with Virginia Tech Athletics' Clear Bag Policy, which allows for a better and quicker experience at doors and serves as a public safety measure. The policy is available here for fans prior to visiting Cassell Coliseum.