merryman
Jonathon Diaz

Jonathon Diaz

Director of Football Creative Media

Joined VT Athletics Staff: 2026

Prior to Virginia Tech:
Diaz spent three seasons with Middle Tennessee Football, where he was promoted to Director of Football Creative Media in February 2024. In this role, he managed the creative direction for all content and social media strategy. His work with the program resulted in record-breaking viewership across all platforms in 2025, totaling 29.2 million views. He also led and oversaw a group of 10 students who assisted him in the day to day operations of the creative content program.

Before his promotion, Diaz served as the Recruiting Graphics Graduate Assistant with Middle Tennessee Football Recruiting from May 2023 to January 2024. In this role he was tasked with developing recruit-focused social media strategies on X (Twitter) and coordinating official visit photoshoots for prospective recruits.

Diaz’s experience includes roles as a Freelance Designer for Arkansas Pine Bluff Athletics (2025), a Freelance Creative for SBLive Sports (2022–23), and Student Coordinator of Multimedia Content at the Champion Miller Center 
(2022–23). He also served as the Lead Creative and Social Media Manager for Monmouth College Football from 2020 to 2023, where he oversaw all creative and social content. Additionally, he worked as a Freelance Graphic Designer for Tennessee State Football (2021) and as a Graphic Design Intern for REP1 Sports Group (2021).

Education: Monmouth College, 2013 (B.A. in communication studies)

Personal: Diaz is a native of Chicago, Illinois, where he attended Brooks College Prep and played football for four years. He finished among the top-15 in the state in receiving yards and earned all-conference first-team honors during his senior season. Diaz went on to play three years of collegiate football at the University of Mary and Monmouth College. He has eight siblings and is engaged to Nyasaina Kwamboka.