Hokie Club Serena Rodriguez embarks on her first year in Blacksburg as assistant director of creative media. In her role she will work with Zach Lantz, director of creative media, to meet the graphic design, photography and visual identity needs of the football program.
Rodriguez came to Blacksburg after spending a semester at the University of Colorado as a graphic designer where she worked closely with the creative director and senior graphic designer creating a wide variety of print and digital design work for the Buffaloes' 17 varsity sports and internal departments.
As a student at the University of Colorado, Rodriguez was a recruiting assistant intern, working with the director of player personnel coordinating with prospective student-athletes when they visited campus for both official and unofficial visits. In that role she also did data entry, photography and helped coordinate phone calls for assistant coaches and prospective student-athletes.
Rodriguez came to Blacksburg after spending a semester at the University of Colorado as a graphic designer where she worked closely with the creative director and senior graphic designer creating a wide variety of print and digital design work for the Buffaloes' 17 varsity sports and internal departments.
As a student at the University of Colorado, Rodriguez was a recruiting assistant intern, working with the director of player personnel coordinating with prospective student-athletes when they visited campus for both official and unofficial visits. In that role she also did data entry, photography and helped coordinate phone calls for assistant coaches and prospective student-athletes.