Hokie ClubFootball Promotions
* All promotions are subject to change at any time for any reason, and quantities indicated are while supplies last. *
Thank you for your interest in Virginia Tech Football! See below for promotions and fan experience elements scheduled at Lane Stadium, Worsham Field, for the 2026 season. If you have any questions, feel free to email VTMarketingPromotions@gmail.com. For complete gameday information, please refer to the Lane Stadium A-Z Guide. Go Hokies!
RECURRING ACTIVATIONS & OPPORTUNITIES
Maroon & Orange Memories
Elevate your gameday experience by taking advantage of unique behind-the-scenes opportunities and special fan moments at and around Virginia Tech Football home games. Check out Maroon & Orange Memories here, which go on sale on a staggered basis (see below). Experiences are available for purchase until three business days prior at 5:00 p.m. ET—Wednesdays for Saturday games—with the exception of videoboard messages which go off-sale one week prior to gameday.
— September games are on sale on Monday, Aug. 31.
— October games are on sale on Monday, Sept. 14.
— November games are on sale on Monday, Oct. 26.
Effect Games
Virginia Tech Football hosts five Effect games this fall, including:
— Orange Effect vs. VMI on Saturday, Sept. 5
— White Effect vs. ODU on Saturday, Sept. 12
— Stripe Effect vs. Pitt on Friday, Oct. 2 (Map here)
— Maroon Effect vs. Georgia Tech on Saturday, Oct. 17
— Maroon Effect vs. Virginia on Saturday, Nov. 28
To purchase the official 2026-27 orange Effect shirt, click here. For the maroon Effect shirt, click here.
Hokie Effect is a program through the Undergraduate Student Senate (USS) that designs and sells spirit shirts for select games at Virginia Tech. The Effect games encourage fans to wear select colors for select games in an effort to showcase school spirit. The purchase of official Effect merchandise helps fund student-athlete initiatives and the USS.
Tickets for Troops
Support our heroes through Virginia Tech's Tickets for Troops initiative by donating in $25 increments—matched by Virginia Tech Athletics—to provide football game tickets to veterans and active-duty service members. Learn more and find out how to donate.
Hokie Village
Join us at the nation's best pregame fan fest area, Hokie Village! The fan fest area features live music, food trucks, free photo stations and giveaways, sponsor booths, inflatable activities, and more before every home football game. Admission to Hokie Village is free, with the fan fest area opening 3 hours 30 minutes prior (or 9 a.m., whichever is later) and closing 45 minutes prior to game time.
March to Victory
Participate in the pregame parade with the Marching Virginians as the Hokies head into Lane Stadium for the game! March to Victory begins at the MV Center (821 Southgate Dr) beyond Lot 5 and travels through Lot 2 before entering through the south side of the stadium. The march begins approximately 90 minutes prior to game time.
In-Venue Host Bailey Angle
Back for another season, In-Venue Host Bailey Angle will take the field during each home game to keep fans entertained and engaged through every quarter of the action. Students are encouraged to arrive early in Lane Stadium due to the general admission nature of the student section and to join Bailey for pregame contests exclusively for students!
DJ TMMPO
Paris 2024 Summer Olympics USA House DJ and Hokie alum DJ TMMPO is back! DJ TMMPO will keep the fans up and moving with featured hits and Hokie fan favorites all season long.
Fireworks Shows
Pyro Shows is the proud presenter of all fireworks and special effects at home Virginia Tech Football games. The pyrotechnics company boasts more than 50 years in the industry, providing custom shows for multiple ACC and SEC football partners.
CMG Leasing First Hour Frenzy
Calling all students! Arrive within the first hour after gates open for premium access to contests, prizes, the CMG VIP Section, and more. In-Venue Host Bailey Angle will host contests exclusively with students during this hour and select the game's lucky contestant to attempt the Airedale Kick for Cash later in the game.
Pregame & Halftime Band Shows
Be sure to be in your seat 25 minutes prior to game time for the pregame band show! Featuring fan favorites and ceremonial traditions, the pregame show also includes the military salute honor and national anthem with flyovers when possible!
ASL Performer
During every home game, Virginia Tech student Justice Hunter will perform the American Sign Language (ASL) national anthem in collaboration with the band.
Celebrity Stadium Yell
Join a select Virginia Tech celebrity for the Stadium Yell during home games in Lane Stadium.
Shout!
You won't want to miss the tradition of Shout! during the first quarter break. Custom-made for each home game with Virginia Tech highlights, fan moments, viral pop culture clips, and more, Shout! is a fun, unforgettable moment for all fans in Lane Stadium.
Fan Experience Surveys
After every home game, fans are invited to share feedback through our fan experience surveys. Insights gathered will help guide improvements and elevate the gameday atmosphere for years to come. If you have additional feedback, please reach out to us directly at VTMarketingPromotions@gmail.com.
Sensory-Friendly Options
This season, sensory headphones are available for rent, and free earplugs are offered to fans who want them - both while supplies are available. Sensory headphones and ear plugs are complimentary, though we ask that headphones are returned by the end of the game. Both items will be available at the Fan Services Booth located on the NW concourse by Section 116 (Gate 6).
GAME-BY-GAME ACTIVATIONS
Saturday, Oct. 17 vs. Georgia Tech at 3:30 p.m.
Game Sponsor
Airedale
2026 Homecoming
Join Hokie Nation as we celebrate Homecoming all week long with activities for students, alumni, community members, and friends. Stick around for the halftime band show featuring the Marching Virginians and a special halftime Homecoming ceremony. Click here for more information on Homecoming 2026 at Virginia Tech.
Maroon Effect
Wear your best maroon as we celebrate Homecoming in Blacksburg! Purchase the official maroon Effect shirt for 2026-27 by clicking here.
Hokie Village
Check out the free fan fest located on the turf field along Beamer Way before the game! Gates for Hokie Village open at noon and close at 2:45 p.m. The family-friendly hub includes games and activities, live music, food trucks, and autographs with the Hokies.
— Live Band. Carrie Brockwell
— Food Trucks. Spoons Shaved Ice, 800 Degrees Wood Fired Pizza, Be Happy Acai, Star City Burger Co.
— Team Autographs. Baseball & Men's Basketball
Student Tailgate
Students looking for pregame tailgate plans can look no further than the Student Tailgate hosted on Dietrick Lawn prior to the game.
Alumni Bands Day
It's a special day in Lane Stadium as we welcome home former band members of the Marching Virginians and Highty-Tighties. Be sure to catch their pregame and halftime band shows, featuring their alumni, at the game.
Ranger Run
As part of Homecoming 2026, members of the Ranger Company run the game ball for 100 miles around campus during the week. We welcome these members as they end the run by presenting the game ball to the officials prior to kickoff.
Flyover
The flyover will feature at least two UH-1 Huey Helicopters, flown by the 1st Helicopter Squadron from Joint Base Andrews in Maryland.
Saturday, Nov. 14 vs. Stanford
Ag Day, presented by Virginia Farm Bureau
Make your way to Lane Stadium for Ag Day as we dive into all things related to agriculture! Presented by Virginia Farm Bureau, the special event includes a petting zoo at Hokie Village, Ag Day facts throughout the game, and more.
Veterans Day
Join us in honoring our military veterans at Lane Stadium with special experiences and opportunities around gameday. This game will also highlight Virginia Tech Athletics' partnership with the Veteran Tickets Foundation (Vet Tix) and Tickets for Troops program.
Student Shakers
Students in the north end zone sections may pick up a free orange shaker for the game from bins located around the north concourse!
Hokie Village
Check out the free fan fest located on the turf field along Beamer Way before the game! Gates for Hokie Village open at least three hours prior to game time and close 45 minutes prior. The family-friendly hub includes games and activities, live music, food trucks, and autographs with the Hokies.
— Live Band. Billy T. Wilde Band
— Food Trucks. Good Dog Vending, Bootleg BBQ, Playa Bowls Blacksburg, Spoons Shaved Ice
Flyover
The flyover will feature F/A-18 jets flown out of the U.S. Navy's Carrier Air Wing (CVW) 1 at Naval Air Station Oceana, Virginia.
Saturday, Nov. 28 vs. Virginia
Maroon Effect
Close out the regular season by painting Lane maroon! Purchase the official maroon Effect shirt for 2026-27 by clicking here.
Smithfield Commonwealth Clash
Cheer on the Hokies in the year-long battle for points in the Smithfield Commonwealth Clash and the gameday battle for the Commonwealth Cup.
Hokie Village
Check out the free fan fest located on the turf field along Beamer Way before the game! Gates for Hokie Village open at least three hours prior to game time and close 45 minutes prior. The family-friendly hub includes games and activities, live music, food trucks, and autographs with the Hokies.
— Live Band. Cody Cozz
— Food Trucks. Grandpa Ike's Mini Donuts, Star City Burger Co., Spoons Shaved Ice
Flyover
The flyover will feature early pregame aerial demonstrations with a C-17 flown by the 911th Airlift Wing headquartered at the Pittsburgh International Airport Air Reserve Station in Pennsylvania.
Buy Tickets
GAMEDAY INFORMATION
Fan Guide
For more information on prohibited items, concessions, seating, stadium amenities, and other common gameday topics, fans are encouraged to visit the Lane Stadium A-Z Guide.
Gameday
All regular season football home games are played at Lane Stadium/Worsham Field (185 Beamer Way). Virginia Tech's clear bag policy is in place for all home games. Please visit the Lane Stadium A-Z Guide for complete details. No outside food or beverage is permitted at Lane Stadium. In addition, fans will proceed through walk-through metal detectors for venue entry. Fans do not need to remove items such as belts, cell phones, coins, jackets, jewelry, watches, wallets, shoes, or other small objects.
Parking & Tickets
Fans looking for more information on tickets and parking may click here. For complete information on mobile tickets, click here.
Stay Connected
Want to stay up-to-date on Virginia Tech Football? Click here to subscribe to our emails. In addition, social media accounts for the team include: X (@HokiesFB), Facebook (/VirginiaTechFB), and Instagram (@HokiesFB).
Sportsmanship Policy
The ACC and Virginia Tech promote good sportsmanship by student-athletes, coaches, and spectators. We request your cooperation by supporting the participants and officials in a positive manner. Profanity, racist, or sexist comments, or any other intimidating actions directed at officials, student-athletes, coaches, team representatives, or other spectators will not be tolerated and are grounds for removal from the site of competition. Also, consumption or possession of tobacco products is prohibited. Thank you for your help in making each home Virginia Tech Athletics event a positive experience for all participants and attendees.