Hokie ClubStudent Promotions
* All promotions are subject to change at any time for any reason, and quantities indicated are while supplies last. *
Thank you for your interest in Virginia Tech student promotions! See below for promotions and fan experience elements available to Virginia Tech students as they become available for the 2026-27 seasons. If you have any questions, feel free to email VTMarketingPromotions@gmail.com. In addition, please visit HokieSports.com/Students for more information on student tickets, the lottery, and more. Go Hokies!
FALL
Saturday, Sept. 5: Football vs. VMI at 7:30 p.m.
Orange Effect
Wear orange as the Hokies open the season against VMI at Lane Stadium! To purchase the official Orange Effect shirt for 2026-27, click here.
Student Shakers
Students in the north end zone sections may pick up a free orange shaker for the game from bins located around the north concourse!
CMG Leasing First Hour Frenzy
Calling all students! Arrive within the first hour after gates open for premium access to contests, prizes, the CMG VIP Area, and more. In-Venue Host Bailey Angle will host contests exclusively with students during this hour and select the game's lucky contestant to attempt the Airedale Kick for Cash later in the game.
Student Tailgate
Students looking for pregame tailgate plans can look no further than the Student Tailgate hosted on Dietrick Lawn prior to the game.
Virginia Tech Hokies 360º Fan Photo
Be sure to be in your seats during the first quarter for the Virginia Tech Hokies 360º Fan Photo! The photo will be taken during the third media timeout of the first quarter, and fans may text HOKIES to 855-612-4456 to be notified when you can zoom in and tag yourself in the fan photo or purchase a commemorative print.
Sunday, Sept. 6: Women's Soccer vs. Illinois at noon
Hokies in Hollywood
Lights, Camera, Kickoff! Join us as we honor the graduating class of Hokies before the game, and arrive early for a chance to win prizes during halftime. Soccer games are free to attend, and gates open one hour prior to game time.
Saturday, Sept. 12: Football vs. Old Dominion at noon
White Effect
Wear white to Lane Stadium as part of Salute to Service Day when the Hokies host ODU!
Student Shakers
Students in the north end zone sections may pick up a free white shaker for the game from bins located around the north concourse!
CMG Leasing First Hour Frenzy
Calling all students! Arrive within the first hour after gates open for premium access to contests, prizes, the CMG VIP Area, and more. In-Venue Host Bailey Angle will host contests exclusively with students during this hour and select the game's lucky contestant to attempt the Airedale Kick for Cash later in the game.
In-Game Spotlights
Join us during the game as we recognize members of the AD Honor Roll, 2026 ACC Champions Virginia Tech Wrestling team, and Valentine Delon of Virginia Tech Women's Golf for their excellent achievements.
Sunday, Sept. 13: Men's Soccer vs. Wake Forest at 6 p.m.
Party at the Pitch
Kick off a new academic year and soccer season at Thompson Field with yard games, Plinko, and a Hokie Swag Bag raffle! Soccer games are free to attend, and gates open one hour prior to game time.
Sunday, Sept. 27: Men's Soccer vs. SMU at 4 p.m.
Match Made in FC 27
Celebrate the release of FC 27 with the chance to win your own digital game code. Be sure to arrive early to collect player trading cards featuring Hokies from around the world! Soccer games are free to attend, and gates open one hour prior to game time.
Friday, Oct. 2: Football vs. Pitt at 7 p.m.
Stripe Effect
Mark your calendars to stripe Lane! More information on color assignments by section will be available in the fall.
Student Shakers
Students in the north end zone sections may pick up a free orange shaker for the game from bins located around the north concourse!
CMG Leasing First Hour Frenzy
Calling all students! Arrive within the first hour after gates open for premium access to contests, prizes, the CMG VIP Area, and more. In-Venue Host Bailey Angle will host contests exclusively with students during this hour and select the game's lucky contestant to attempt the Airedale Kick for Cash later in the game.
Student Tailgate
Students looking for pregame tailgate plans can look no further than the Student Tailgate hosted on Dietrick Lawn prior to the game.
U.S. Army Cadet Contracting Ceremony
Virginia Tech students and Cadets in the Army ROTC program will take the field before the game as they officially commit to serve in the U.S. Army by taking their oath live in front of Hokie Nation!
Friday, Oct .16: Women's Soccer vs. Virginia at 7 p.m.
Kick Cancer Night
Join us as we raise awareness for breast cancer and its effects on our community. Pick up a free pink rally towel on your way into the game while they last. Soccer games are free to attend, and gates open one hour prior to game time.
Smithfield Commonwealth Clash
Cheer on the Hokies as they take on Virginia in the year-long battle for points in the Smithfield Commonwealth Clash.
Friday, Oct .16: Volleyball vs. Virginia at 7 p.m.
Ace the Clash
Support the Hokies alongside your favorite Virginia Tech professors during the Smithfield Commonwealth Clash! Early arriving students may pick up a free mug while they last. Volleyball matches are free to attend, and doors open one hour prior to match time.
Saturday, Oct. 17: Football vs. Georgia Tech
2026 Homecoming
Join Hokie Nation as we celebrate Homecoming all week long with activities for students, alumni, community members, and friends. Stick around for the halftime band show featuring the Marching Virginians and a special halftime Homecoming ceremony. Click here for more information on Homecoming 2026 at Virginia Tech.
Maroon Effect
Wear your best maroon in celebration of Homecoming at Lane Stadium! To purchase the official Maroon Effect shirt for 2026-27, click here.
Student Shakers
Students in the north end zone sections may pick up a free maroon shaker for the game from bins located around the north concourse!
CMG Leasing First Hour Frenzy
Calling all students! Arrive within the first hour after gates open for premium access to contests, prizes, the CMG VIP Area, and more. In-Venue Host Bailey Angle will host contests exclusively with students during this hour and select the game's lucky contestant to attempt the Airedale Kick for Cash later in the game.
Student Tailgate
Students looking for pregame tailgate plans can look no further than the Student Tailgate hosted on Dietrick Lawn prior to the game.
Sunday, Oct. 25: Men's Soccer vs. Clemson at 2 p.m.
Hokie Fall Fest
Join the Hokies with sights and smells of a familiar fall festival, including pumpkin bowling on the concourse! Soccer games are free to attend, and gates open one hour prior to game time.
Sunday, Oct. 25: Women's Soccer vs. Clemson at 5 p.m.
Hokie Haunt
Get in the Halloween spirit with a night of spooky fun and trick-or-treating with crafts and contests! Students are encouraged to arrive early to secure a special edition Hokie Haunt t-shirt. Soccer games are free to attend, and gates open one hour prior to game time.
Friday, Oct. 30: Volleyball vs. Florida State at 6 p.m.
Serving Up the Treats
Get ready for a night of spooks and spikes as the Hokies host a truck-or-treat event and spooky activities around the concourse. Don't miss post-match autographs on the concourse. Volleyball matches are free to attend, and doors open one hour prior to match time.
Friday, Nov. 6: Volleyball vs. Notre Dame at 6 p.m.
Spike Out Cancer
Join the Hokies as they raise awareness for all forms of cancer with awareness ribbons and in-venue tributes. Don't miss post-match autographs on the concourse. Volleyball matches are free to attend, and doors open one hour prior to match time.
Saturday, Nov. 14: Football vs. Stanford
Student Shakers
Students in the north end zone sections may pick up a free orange shaker for the game from bins located around the north concourse!
CMG Leasing First Hour Frenzy
Calling all students! Arrive within the first hour after gates open for premium access to contests, prizes, the CMG VIP Area, and more. In-Venue Host Bailey Angle will host contests exclusively with students during this hour and select the game's lucky contestant to attempt the Airedale Kick for Cash later in the game.
Saturday, Nov. 28: Football vs. Virginia
Maroon Effect
Paint Lane maroon as the Hokies battle for the Commonwealth Cup!
Student Shakers
Students in the north end zone sections may pick up a free maroon shaker for the game from bins located around the north concourse!
CMG Leasing First Hour Frenzy
Calling all students! Arrive within the first hour after gates open for premium access to contests, prizes, the CMG VIP Area, and more. In-Venue Host Bailey Angle will host contests exclusively with students during this hour and select the game's lucky contestant to attempt the Airedale Kick for Cash later in the game.