Hokie ClubResponsibilities: Thurston oversees marketing efforts for Men’s Basketball, Lacrosse, Men’s and Women’s Golf and secondary oversight of Football. She also oversees Cassell Guard, entertainment and talent, and the undergraduate internship program. Thurston assists in oversight of the Hokie Kids’ Club.
Joined VT Athletics Staff: 2019
At Virginia Tech: Thurston served in the Marketing department as an undergraduate intern from 2015-2017 overseeing women's tennis and the Gobbler Student Rewards App. Since her return in 2019, she has sequentially served as the Marketing Assistant, Assistant Director and Associate Director overseeing marketing efforts for Volleyball, Women’s Basketball, Secondary Men's Basketball, Baseball, Hokie Village, Maroon and Orange Memories, and Hokie Kids' Club.
Prior to Virginia Tech: Upon graduation, she was a Marketing Graduate Assistant at Georgia Southern University from 2017-2019. She oversaw the marketing efforts for men's soccer, secondary men's basketball, baseball, softball, on-field coordinator for football, mascot, Junior Eagle Club, and GUS' Birthday Bash.
Education: Virginia Tech, 2017 (B.S. Marketing Management- Professional Sales Concentration); Georgia Southern University, 2019 (M.S. Sport Management)
Of Note: Thurston has been a member of NACMA since 2017. In 2024, the Virginia Tech team finished second overall for Team of the Year and earned six NACMA awards. She served on the NACMA Marketing Committee (2024-2025).
Personal: A native of Chesapeake, VA, Tori currently resides in Pembroke with her dog Oakley.