Hokie Club
Responsibilities: Kollmann assists in revenue generating initiatives for Virginia Tech Athletics through digital marketing strategy. She leads the department’s SMS and mobile app initiatives, manages Women’s Basketball and Football digital campaigns, and works collaboratively across external teams on content development, distribution, and campaign performance.
Joined VT Athletics Staff: August 2026.
Prior to Virginia Tech: Prior to joining Virginia Tech Athletics, Melissa worked at American Greetings as a Business Intelligence Analyst and USA Today as a Growth Marketing Manager.
Education: Kent State University, 2020 (B.A. in Business Administration)
Personal: a native of Cleveland, Ohio, Melissa resides in Blacksburg with her fiancé, Eli and daughter, Addison