Hokie ClubResponsibilities: Currently serves as the Associate Athletic Director for Revenue and develops strategies to maximize growth across digital platforms, ticket sales and new revenue streams.
Joined VT Athletics Staff: July of 2025
Prior To Virginia Tech: Ellis joined Virginia Tech after serving as the Assistant AD for Digital Marketing at SMU, where she oversaw all digital marketing efforts, contributed on the Revenue Generation Leadership Team and helped elevate the Mustangs’ brand during their inaugural year in the ACC.
Before her time in Dallas, she spent three years at NC State as the Assistant Director of Digital Strategy. She previously served as the Marketing and Communications Coordinator for USTA North Carolina.
Ellis began her career in athletics at her alma mater, Lenoir-Rhyne University.
Of Note: Ellis is a member of NACMA and Women Leaders in Sports. While at SMU, the external team was named Paciolan’s “Star of the Year.”
Education: Lenoir-Rhyne University, 2016 (B.S. Broadcasting & Electronic Media; B.S. Multimedia Journalism); Lenoir-Rhyne University, 2019 (MBA)
Personal: Ellis resides in Christiansburg, Va. with her husband Mitchell.