Hokies NIL
Virginia Tech Athletics is committed to reaching for excellence in all that we do, and that begins with elite student-athletes. In the new era of collegiate athletics, powerful name, image, and likeness opportunities matter to Hokie student-athletes. The Hokies are in a unique position to turn local sports legends into national sports icons. We are working to engage with our incredible fans throughout Hokie Nation and the broader business community to find additional endorsement opportunities and charitable causes which our student-athletes may now participate in.
Thank you for your support. Go Hokies!
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Whit Babcock
Director of Athletics
 

Get Involved

Boosters and Fans wanting to support Student-Athletes, check out the options below!

The Hokie Way supports the active engagement of student-athletes in leveraging their Name, Image and Likeness to amplify the mission of charitable organizations as a way to give back to the community and encourage a new generation of Virginia Tech athletes.

Triumph NIL was founded to create meaningful Name, Image and Likeness (NIL) partnerships for student-athletes. We specialize in curating opportunities that meet all NCAA compliance and State legal criteria. Triumph seeks to maximize individual and group earning potential and provide clarity to key stakeholders through creative activations.

ConnectIn collaboration with Learfield, a partnership between Fanatics and OneTeam allows fans to purchase customized jerseys and other apparel, while student-athletes will be able to be compensated for each sale. Student-Athletes who opt-in to the program will have their last name and number on various merchandise, which will be made in conjunction with Nike, Fanatics and other apparel licensees.

Businesses Connect

Businesses wanting to connect with Hokie Student-Athletes can visit:

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