WHAT IS #LOVE?
Virginia Tech’s annual #LOVE initiative started during the 2020-21 season to encourage love, unity, and equality. The initiative was signified by the #LOVE logo, featuring a VT embedded within the word LOVE. The design represents the values of our university and athletics community. We believe that LOVE conquers hate, LOVE respects and empowers, LOVE conquers all, and LOVE simply ‘does’.
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The 2024 LOVE initiative strives to celebrate Black History Month while continuing to encourage love, unity, and equality. Athletics serves as a great equalizer and provides an aspirational narrative and opportunity for all. “This is Home” means something special here, and we will have arms wide enough to welcome ALL into our home, respectfully and equally, always. We continue to choose to LOVE.
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This year, the LOVE initiative is ignited by the women’s basketball game on January 25 and the men’s basketball game on January 27. These two games, in addition to following athletics events in February, focus on increasing awareness and education around Black History Month by highlighting trailblazers, leaders, community members, organizations, talent, and resources for all Hokie fans.
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In addition, this year’s LOVE initiative includes recognitions and spotlights at athletics events throughout the month of February as well as a central source for LOVE content, opportunities, and resources.