BLACKSBURG – The Hokie Way, an independent 501(c)(3) organization, has announced a Stone-By-Stone Donation Match Campaign that begins on Tuesday, Nov. 28 and runs through Sunday, Dec. 31. Generous donors have pledged to match up to $250,000 through the end of the campaign.
Earlier this fall, its Countdown to Kickoff Donation Match campaign raised $265,495 in donations, surpassing its goal and ultimately resulting in $515,495 in funding.
Born in the spirit of Ut Prosim ("That I May Serve"), The Hokie Way's mission is to create opportunities for Virginia Tech student-athletes to leverage their Name, Image, and Likeness (NIL) in support of charitable organizations.
The Hokie Way currently partners with nine charitable organizations, and the recent donation drive will enhance engagement opportunities.
About The Hokie Way
The Hokie™Way is an independent 501(c)(3), founded to facilitate the use of the Name, Image and Likeness (NIL) of Virginia Tech student-athletes to help promote charitable causes. For more information, visit thehokieway.org.
Please note any gift given to the Hokie Way and Triumph NIL is not eligible for Hokie Club credit.
